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Synopsis

Management theories can help us find the right balance between our careers, families and personal priorities. Think of your career and personal life as a resource allocation problem. You have limited time, energy, wealth and talent to grow several ""businesses"", like your work, relationships with your family and your community. Unless you manage your priorities mindfully, your time and energy will be consumed in firefighting the most urgent priorities.

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The strategies outlined in 'How Will You Measure Your Life' can be applied to achieve a more fulfilling, balanced, and purpose-driven life by treating your life as a resource allocation problem. You have limited time, energy, wealth, and talent to grow several areas of your life, such as your work, relationships with your family, and your community. By managing your priorities mindfully, you can ensure that your resources are not consumed in firefighting the most urgent priorities, but are instead used to nurture and grow all areas of your life. This approach can help you achieve a more balanced and fulfilling life.

The book 'How Will You Measure Your Life' challenges traditional views on managing personal and professional priorities by applying management theories not only to our careers, but also to our personal lives. It presents the idea of treating our career and personal life as a resource allocation problem. We have limited time, energy, wealth, and talent to grow several "businesses", such as our work, relationships with family, and our community. The book emphasizes the importance of managing these priorities mindfully to prevent our time and energy from being consumed in addressing only the most urgent priorities.

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We read the book How Will You Measure Your Life by Clayton Christenson and will break down Christensen's top strategies for how to navigate all these competing priorities and come out ahead with a more fulfilling, balanced, and purpose-driven life.

Top 20 insights

  1. Employees are not motivated by financial incentives. Frederick Herzberg's Two Factor theory says that compensation, status, job security and work conditions are Hygiene Factors necessary to not hate your job. But job fulfillment comes from Motivators like challenging work, recognition, responsibility and personal growth. Find a career that has true motivators and satisfies key hygiene factors.
  2. Careers that are rich in motivators are highly correlated with financial rewards. The reverse does not hold. People who find a job that is meaningful to them have a distinct career advantage. They can put their best effort every day and soon become very good at what they do. Therefore they naturally gain access to hygiene factors like good compensation, status, job security and good work conditions.
  3. Professor Henry Mintzberg says that there are two ways in which strategy is formed. Deliberate Strategy arises from conscious, planned action based on anticipated opportunities. Emergent Strategy emerges from day-to-day decisions to pursue anticipated opportunities and resolve unforeseen problems. If company leaders make an explicit commitment to follow the Emergent Strategy, it becomes their new Deliberate Strategy.
  4. Many high achievers believe that they must have a deliberate strategy for their career and make detailed five-year plans. But this makes sense only when your current career trajectory provides a good mix of hygiene and motivation factors. If you have not found this balance so far, adopt an Emergent Strategy. Experiment and iterate fast until you find a trajectory that works. Then flip to a deliberate strategy.
  5. New ventures mostly fail because of initial faulty assumptions that were left unexamined. Ian Macmillan and Rita McGrath's Discovery Driven Planning approach avoids this trap. Project teams compile a list of assumptions made and rank them by importance and degree of uncertainty. The team then finds ways to quickly test and validate the most critical and least uncertain assumptions. Only then are investments made.
  6. Unvalidated assumptions made Disney's Paris theme-park a billion-dollar failure. Disney built infrastructure for 33 million guest days per year because they projected 11 million visitors, and other park data showed that visitors stayed for three days. Disney Paris did have 11 million visitors, but they stayed for just one day. The unvalidated number of days assumption was based on other parks with nearly 45 rides. Paris had only 15 rides.
  7. Discovery Driven Planning is an effective way to avoid career missteps and validate your most important assumptions. Systematically list the assumptions that must hold for you to succeed professionally and find job satisfaction in the role. Rank assumptions in order of importance and find inexpensive ways to quickly validate if they hold before you commit. One of Christenson's students, who wanted to contribute to developing countries, joined a VC firm that promised to invest 20% in emerging markets. But she worked solely on American investments for years until she quit in frustration. A simple discovery-driven approach to validate if the company had allocated capital to and had dedicated partners for developing markets could have avoided this career misstep.
  8. Your strategy for your career and personal life can be framed as a resource allocation problem. You have limited time, energy, wealth and talent to grow several ""businesses"" like work, relationship with your spouse, children and community. People ask for your time and energy every day. Unless you manage priorities mindfully, your time and energy will be consumed in firefighting the most urgent priorities.
  9. Your actual strategy is not what you think it is. Your strategy is created through hundreds of everyday decisions about how you spend your time, energy, money and attention. To make sure if you are headed in the direction you want, watch where your resources flow. If they don't support your strategy, it means you are not implementing your strategy at all. Professor Amar Bhide's work shows that 93 percent of all successful companies had to abandon their original strategy and pivot. When the right strategy is not evident in the initial stages of a new business, investors must be impatient for profit and patient with growth. Once iteration reveals a viable strategy, investors must then be impatient for growth and patient for profit.
  10. Businesses that fail to understand that the best time to invest in future growth engines is when their core business grows find themselves without a new revenue source when their core business slows down. A new business takes years of patient nurturing. Similarly, high potential professionals mistakenly believe that they invest in their careers first and spend time with family in later years. But the only way to have those relationships bear fruit later is to invest long before you need them. Steve always wanted to build his own business. He worked long hours every day, but family and friends were initially supportive. But soon, Steve's meager investments of time in his family ultimately took its toll. His marriage fell apart just as his business picked up, and when he needed the support of friends and siblings, he found himself alone. They no longer felt close to him.
  11. Your availability during your child's format years matters. Researchers Todd Risley and Betty Hart found a strong correlation between the number of words children heard in the first 30 months and their later performance on grammar and comprehension tests. Children whose parents speak to them regularly have an incalculable cognitive advantage. They enter school with solid language and cognitive abilities, advantages that continue throughout education.
  12. The Jobs to be Done framework helps companies identify what features customers truly want from their product. Job to be Done is the task a customer wants to accomplish. The customer ""hires"" a product only when it can do that job. A product that does not accomplish that will not be purchased irrespective of many other attractive features. Use the Jobs To Be Done framework to understand what's most important for your partner. Just like companies try to understand what jobs they perform for a customer, figure out what Jobs to be Done your partner wants you to fulfill in their life. The jobs your partner wants to get done through you are often very different from the jobs you think they want from you.
  13. Organizational capabilities, which determine what a company can or cannot do, fall into three buckets: resources, processes and priorities. Resources are people, equipment, product designs, brands, cash and relationships with suppliers, distributors and customers. Processes are the ways in which employees interact, coordinate, communicate and make decisions to transform resources into valuable products. Priorities define how a company makes decisions.
  14. Use the Capabilities framework to plan what resources, processes and priorities your children must develop to face future challenges. A child's resources include time, energy, knowledge, talents and relationships. Processes include the way he thinks, questions collaborates with others and solves problems. Priorities will determine how the child makes choices. Resources are what he uses to do it, processes are how he does it, and priorities are why he does it.
  15. Priorities are the single most important capability we can give our children as it impacts what children put first in their lives. When parents outsource their role to classes of different kinds where they are not involved, they lose valuable opportunities to help nurture them into the kind of adults you respect. Children will learn priorities and values from other adults whom the parents do not know or respect.
  16. The way companies hire candidates is broken. When Christensen surveyed over 1000 senior leaders on recruitment choices, 25% of hires were mistakes. Professor Morgan McCall offers a radically different approach. People succeed in specific roles not because they have credentials but because they have gone through the required courses in the school of experience to develop the right processes.
  17. Nolan Archibald took a process-based unconventional path to become the youngest ever CEO of a Fortune 500 company. Instead of highly prestigious roles, Archibald deliberately chose jobs that would give him the required courses in the school of experience to become a successful CEO. After business school, he turned down consulting offers to operate an Asbestos Mine in Northern Quebec as he wanted to learn how to lead a team under challenging conditions. At the age of 42, he became the CEO of Black and Decker and stayed in that position for 24 years.
  18. Identify what courses of experience your children will have to undergo to develop processes necessary to succeed and engineer opportunities to develop those capabilities. Children learn processes when there are challenged to solve novel complex problems by themselves. Encourage them to stretch for out-of-reach goals and help them pick themselves up and try again when they fail. Culture is the unique combination of priorities and processes within an organization. Culture in any organization is formed through repetition. Every time employees tackle a problem, they also learn what the organization's true priorities are and the processes to execute them.
  19. Build a robust family culture to shape your child's priorities and ensure they make the right choices in life. Actively choose which priorities matter to your family and engineer the culture that supports these values. Design and repeat activities that reinforce family priorities. Repeated activities lead to a clear sense of what the family prioritizes, how they do things and what really matters. Constant vigilance is required to shape a healthy family culture. For every action a family member takes, imagine it will happen all the time and ask if it is consistent with your collective priorities. A few repetitions left unchecked quickly become the de-facto family culture which is difficult to change. Remember, culture emerges from repeated behavior.
  20. A company's purpose has three critical parts - likeness, commitment and metrics. A likeness is what leaders want an enterprise to become. Executives and employees must have a deep commitment, almost a conversion, to the likeness to avoid compromises when difficult situations arise. Finally, metrics allow executives to measure progress, calibrate work and move in a coherent direction. Take time out to think and define your purpose through the likeness, commitment and metrics framework. In the long run, its benefits will outstrip any domain knowledge or expertise you may build because you will apply it multiple times every day for the rest of your life. Use the likeness, commitment and metric framework to define your purpose and live it every day.

Summary

Christensen offers concrete theories from the world of management that can help you find direction and purpose in your professional and personal life. They have been successfully used both in organizations and in the personal lives of many of Christensen's students. Career fulfillment comes not from salary and status but from True Motivators like challenging work, personal growth and responsibility. A five-year plan only makes sense if you have a career with True Motivators. Otherwise, adopt an Emergent Strategy of quick experiments and pivots. For a healthy relationship, identify your partner's core ""Job to be Done"" from you and do it well consistently. To ensure that your child makes good life decisions, create a family culture that prioritizes core values and reinforces them through shared activities.

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Questions and answers
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A family culture that prioritizes core values can significantly influence a child's life decisions. These values serve as a moral compass, guiding the child's choices and behaviors. They provide a framework for understanding what is right and wrong, and help the child develop a sense of responsibility and integrity. Shared activities that reinforce these values can further strengthen their impact, making them a part of the child's everyday life. Over time, these values become internalized, influencing the child's decisions even when parents are not directly involved.

Identifying a partner's core 'Job to be Done' contributes to a healthy relationship by ensuring that you understand and fulfill the key needs and expectations your partner has from you. This understanding allows you to consistently meet these needs, leading to satisfaction and harmony in the relationship. It's about understanding what your partner truly values and needs from you, and ensuring that you deliver on those aspects consistently.

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Career

Find your True Motivators

Frederick Herzberg's Two Factor theory says that incentives are not the same as motivation. Hygiene factors include status, compensation, job security and work conditions. While poor hygiene factors cause dissatisfaction, an abundance of them does not result in employee satisfaction. Motivators are factors like personal growth, challenging work, responsibility and recognition that cause employees to honestly care about their work.

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Herzberg's Two Factor theory challenges the traditional understanding of employee motivation and satisfaction by distinguishing between hygiene factors and motivators. Traditional theories often equate incentives like compensation and job security with motivation. However, Herzberg's theory argues that these are merely hygiene factors that prevent dissatisfaction but do not actively promote satisfaction or motivation. Instead, true motivators are factors related to the nature of the work itself, such as personal growth, challenging work, responsibility, and recognition. These factors, according to Herzberg, are what truly drive employees to care about their work and feel satisfied.

A real-world scenario to illustrate Herzberg's Two Factor theory could be a job situation. Hygiene factors are elements like salary, job security, and working conditions. For instance, an employee might be dissatisfied if they are underpaid or work in poor conditions. However, improving these factors doesn't necessarily motivate the employee to work harder or be more productive. On the other hand, motivators like opportunities for personal growth, challenging work, and recognition can truly motivate an employee. For example, an employee might be motivated to put in extra effort if they are given challenging tasks or recognized for their hard work.

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Many professionals make the mistake of choosing careers based solely on hygiene factors like salary and position. But over time, professionals find themselves uninspired by their work. But as lifestyles have soared with rising incomes, they find it difficult to cut down and move into more fulfilling careers.

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How Will You Measure Your Life" has significantly influenced professionals by encouraging them to consider more than just hygiene factors like salary and position when making career choices. It emphasizes the importance of finding fulfilling work that aligns with one's personal values and goals. Additionally, it promotes the idea of treating personal lives as a resource allocation problem, where one has to balance time, energy, wealth, and talent across various aspects of life, such as work and relationships.

The key takeaways from "How Will You Measure Your Life" that can be applied by professionals to achieve a more fulfilling career are:

1. Don't base career choices solely on hygiene factors like salary and position.
2. Understand that as lifestyles soar with rising incomes, it can be difficult to cut down and move into more fulfilling careers.
3. Apply management theories to personal lives and careers, treating them as a resource allocation problem.
4. Balance time, energy, wealth, and talent to grow several "businesses", like work and relationships.

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It's essential to address the hygiene factors in your career, but they won't make you love your job. Look for meaningful opportunities that allow you to learn new things, succeed, and shoulder more responsibility. Further, when you love what you do, you will put in your best effort every day, and that will make you good at what you do, which means you will get paid well. Interestingly, motivators are stable across professions and over time.

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The book 'How Will You Measure Your Life' suggests that loving your job is crucial for professional success. When you love what you do, you are more likely to put in your best effort every day. This dedication and hard work make you good at what you do, which in turn leads to professional success and financial rewards. The book emphasizes the importance of finding meaningful opportunities that allow you to learn new things, succeed, and take on more responsibility, as these are key motivators that can help you love your job.

The book 'How Will You Measure Your Life' suggests finding meaningful opportunities in your career by looking for roles that allow you to learn new things, succeed, and take on more responsibility. It emphasizes the importance of loving what you do, as this will motivate you to put in your best effort every day, leading to success and good pay. The book also notes that these motivators are consistent across different professions and over time.

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Balance structure and serendipity

Professor Henry Minzberg's work shows that strategy emerges from two different sources. When organizations make plans based on anticipated opportunities, they are pursuing a Deliberate Strategy. But often, an Emergent Strategy emerges from myriad day-to-day decisions to pursue unanticipated opportunities or resolve unexpected challenges. If the company makes a clear decision to pursue the Emergent Strategy, it becomes the new Deliberate Strategy.

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The book 'How Will You Measure Your Life' presents innovative ideas regarding strategy formation, particularly the concepts of Deliberate Strategy and Emergent Strategy. Deliberate Strategy is when organizations make plans based on anticipated opportunities. On the other hand, Emergent Strategy arises from day-to-day decisions to pursue unanticipated opportunities or resolve unexpected challenges. If the company decides to pursue the Emergent Strategy, it becomes the new Deliberate Strategy.

The implementation of Emergent Strategy in real-world business scenarios is highly feasible. Emergent Strategy is a concept that allows businesses to adapt and respond to unexpected changes and opportunities. It's a strategy that emerges over time as initial plans meet the reality of execution. This strategy is particularly useful in rapidly changing environments where businesses need to be flexible and responsive. However, it requires a high level of adaptability and a willingness to deviate from the original plan.

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In your career, you are constantly navigating a path between deliberate strategy and unanticipated alternatives. Many young professionals believe that they must have a deliberate strategy approach and plan their career trajectories for the next five years. But this makes sense only if you have found a career trajectory that provides motivators and hygiene factors. But if you haven't found a way to maximize your motivators and satisfy the hygiene factors, adopt an Emergent Strategy through constant experimentation and modifications until you find the right trajectory.

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Balancing deliberate career planning and emergent strategies in professional development involves a combination of planning and flexibility. Deliberate career planning involves setting clear goals and creating a roadmap to achieve them. This includes identifying the skills and experiences needed to advance in your chosen career path. On the other hand, emergent strategies involve being open to new opportunities and being willing to adapt your career plan as necessary. This could involve taking on new roles or projects, learning new skills, or even changing career paths entirely. The key is to maintain a balance between these two approaches, being neither too rigid in your career plan nor too aimless in your pursuit of new opportunities.

The concept of Emergent Strategy challenges traditional career planning methods by promoting flexibility and adaptability. Traditional career planning often involves setting a fixed path and goals for the future. However, Emergent Strategy encourages individuals to constantly experiment and modify their career paths based on new experiences and opportunities that arise. This approach acknowledges that one's career trajectory may not be linear and that it can change based on various factors. It allows for the maximization of motivators and the satisfaction of hygiene factors, which may not be possible with a rigid career plan.

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Discovery driven planning for careers

Companies invest massive amounts of capital based on initial projections but often don't test whether the initial projections are accurate. Only when the investments are made and the rubber hits the road does the organization realize which assumptions are valid and which ones are mistaken. To avoid this situation, Ian MacMillan and Rita McGrath propose a Discovery Driven Planning approach. Project teams compile a list of assumptions and rank them in order of highest importance and least certainty. Then the team is asked to find cheap ways to quickly validate critical assumptions.

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The resource "How Will You Measure Your Life" has influenced corporate strategies by introducing the concept of Discovery Driven Planning. This approach encourages companies to test their initial projections before making massive investments. It involves compiling a list of assumptions and ranking them in order of importance and uncertainty. The team is then tasked with finding cost-effective ways to quickly validate these critical assumptions. This method helps organizations avoid costly mistakes and ensures that their strategies are based on valid assumptions.

The broader implications of using the Discovery Driven Planning approach in business strategies include reducing the risk of large-scale failures and financial losses. This approach allows businesses to validate their assumptions before making significant investments, thereby avoiding costly mistakes. It promotes a culture of learning and adaptation, as teams are encouraged to continuously test their assumptions and adjust their strategies based on the findings. This can lead to more innovative and resilient business strategies.

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Like investments, it is often too easy to go too far down a career path before you realize that the choice isn't working out for you. The Discovery Driven Planning approach is a great way to evaluate job opportunities. Ask what assumptions have to hold true for you to succeed and be happy in this role, sort them by importance and uncertainty. Find inexpensive ways to test if they are valid through research about the company, conversations with employees and mentors or even short assignments.

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Discovery Driven Planning is a strategic approach that allows you to test the validity of your assumptions before making a career choice. It involves identifying the assumptions that need to be true for you to succeed and be happy in a role, ranking them by importance and uncertainty, and then finding inexpensive ways to test their validity. This could be through research about the company, conversations with employees and mentors, or short assignments. It's a useful tool for evaluating job opportunities as it helps to minimize risk and uncertainty.

Some effective ways to test the assumptions about a job role include conducting thorough research about the company, engaging in conversations with current employees and mentors, and undertaking short assignments if possible. This approach allows you to validate your assumptions and expectations about the role. It's also beneficial to sort your assumptions by their importance and uncertainty, and focus on testing the ones that are most crucial and uncertain first. This method is known as Discovery Driven Planning.

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Family and relationships

Track your resource allocation

Resource allocation determines which deliberate and emergent initiatives get funded and implemented and which are denied resources. Many companies' decision-making systems are designed to steer resources to initiatives that offer the most tangible and immediate returns. Unfortunately, this shortchanges critical investments in long-term strategies.

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Companies might face several challenges when allocating resources to long-term strategies. One major challenge is the tendency to prioritize initiatives that offer immediate returns over those that contribute to long-term goals. This can lead to underinvestment in long-term strategies. Another challenge is the difficulty in predicting future market conditions and customer needs, which can make long-term planning uncertain. To overcome these challenges, companies can ensure a balanced allocation of resources between short-term and long-term initiatives. They can also adopt flexible planning approaches that allow for adjustments as market conditions change.

Small businesses can apply the concept of resource allocation for long-term strategies by prioritizing initiatives that align with their long-term goals, even if they don't offer immediate returns. This involves making tough decisions about where to invest time, energy, and money. It's important to balance the need for short-term profitability with the need for long-term growth and sustainability. This might mean investing in research and development, employee training, or customer relationship management, even if these initiatives don't have immediate, tangible returns.

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Our limited resources like time, energy and wealth are used to grow several ""businesses"" in our personal lives, including your relationship with your partner, raising children, building careers and contributing to the community. People ask for your time and energy every day. Unless you manage your resources mindfully, your allocation will happen by default and accident. High achievers tend to prioritize activities that yield the most immediate and tangible accomplishments. Many who say that family is essential actually allocate fewer and fewer resources to them. This may initially be tactical, but as it continues, people implement a strategy vastly different from what they intended. Make sure that you are implementing the strategy you care about by tracking the flow of your resources like time, energy and money.

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A startup can effectively manage its limited resources by implementing a strategic plan that prioritizes tasks based on their importance and urgency. This involves setting clear goals, allocating resources accordingly, and regularly reviewing and adjusting the plan as necessary. Time management techniques, such as the Eisenhower Matrix, can help in prioritizing tasks. Energy can be managed by ensuring a healthy work environment and promoting employee well-being. Wealth should be allocated wisely, focusing on areas that generate the most return on investment. It's also crucial to maintain a balance between short-term achievements and long-term growth. Regularly tracking the flow of resources can help in making necessary adjustments and ensuring the strategy aligns with the startup's goals.

High achievers can balance their time, energy, and wealth between work and family by implementing effective resource management strategies. This includes setting clear priorities and ensuring that the allocation of resources aligns with these priorities. They should avoid the trap of focusing solely on activities that yield immediate and tangible accomplishments, as this can lead to neglecting important areas such as family. Regular tracking of resource allocation can help in maintaining this balance. It's also crucial to be mindful and intentional in decision-making, rather than allowing resource allocation to happen by default or accident.

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Invest in your relationships early

Professor Amar Bhide's work shows that 93% of all successful companies had to abandon their original strategy. Therefore, when the winning strategy is unclear, investors need to be patient with growth and impatient for profit. The reverse inevitably results in failure and losses.

The best time to build an alternative growth engine is when the core business is growing. Unfortunately, large companies allocate almost all capital and executive resources to the growing business. When the core business begins to slow, there is no new growth engine ready. It rapidly invests in new ventures and expects them to become huge very fast. Inevitably, as the theory predicts, this ends in a disaster. If a company has ignored investing in new businesses until the time it needs new sources of revenue and profits, it's already too late. It takes years of patient nurturing for a new venture to become a growth engine.

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The potential consequences of a company not investing in new ventures until it's too late can be severe. The company may face a significant decline in revenue and profits as its core business slows down. Without a new growth engine ready, the company may resort to rapid investment in new ventures, expecting them to become huge very fast. However, this approach often ends in disaster as it takes years of patient nurturing for a new venture to become a growth engine. The company may also face a loss of market share, competitive disadvantage, and even risk of bankruptcy.

A company can effectively build an alternative growth engine while the core business is still growing by investing in new ventures and patiently nurturing them over time. This should be done when the core business is still in its growth phase. Large companies often make the mistake of allocating all resources to the growing business and only start investing in new ventures when the core business begins to slow. This approach often ends in disaster as it takes years for a new venture to become a growth engine. Therefore, it's crucial to start investing in new businesses while the core business is still growing.

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It's easy to revert to a similar bad investment approach in our lives. Many working professionals thrive on the intensity of a demanding job with challenging projects. While family and friends are initially supportive, starving them of resources like attention and energy will soon begin to take its toll. When you need family or friends, they may not be available because you did not invest in these relationships earlier.

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A small business can apply the strategies discussed in "How Will You Measure Your Life" by considering their business and personal relationships as different "businesses" that require resource allocation. They should avoid over-investing in work intensity at the expense of personal relationships. This can be achieved by setting clear boundaries between work and personal life, allocating specific time for family and friends, and ensuring that these relationships are nurtured and not starved of attention and energy. It's also important to remember that while work projects may provide immediate gratification, long-term satisfaction and support often come from strong personal relationships.

The book "How Will You Measure Your Life" addresses the issue of resource allocation between career and personal relationships by comparing it to a business investment. It suggests that just like in business, we have limited resources such as time, energy, wealth, and talent, which we need to allocate wisely between our work and personal relationships. The book warns against the danger of focusing too much on work at the expense of personal relationships. It emphasizes the importance of investing in personal relationships, as neglecting them can lead to their deterioration over time.

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When you are getting your career off the ground, you may be tempted to assume you can defer investments in personal relationships. Research by Todd Risley and Betty Hart shows that the number of words parents speak to the child in the first two-and-a-half years has a massive impact on their reading and comprehension skills much later in school. Children of ""talkative"" parents heard about 48 million words in the first 30 months compared to disadvantaged children who heard only 13 million. Children who have been exposed to early talk have an incalculable cognitive advantage and continue to do well throughout school.

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Deferring investments in personal relationships while focusing on career growth can lead to a lack of emotional support and personal fulfillment. Relationships provide emotional support, companionship, and a sense of belonging, which are crucial for mental health and overall well-being. Neglecting them can lead to feelings of isolation, loneliness, and stress. Additionally, personal relationships can also provide networking opportunities and career advice, which can be beneficial for career growth. Therefore, it's important to maintain a balance between career growth and personal relationships.

Early communication with children has a profound impact on their cognitive development and academic performance. Research shows that the number of words parents speak to a child in the first two-and-a-half years significantly influences their reading and comprehension skills later in school. For instance, children of talkative parents who heard about 48 million words in the first 30 months have a considerable cognitive advantage over those who heard only 13 million words. This early exposure to language helps them perform well throughout their academic journey.

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Identify your job to be done

Customers ""hire"" products because they have jobs to be done. When companies understand the jobs that their customers are attempting to get done and develop products and supportive experiences required, customers will instinctively seek the same product every time the same job occurs in their lives.

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The key takeaways from "How Will You Measure Your Life" that entrepreneurs can implement in their business strategy are: understanding the jobs that their customers are trying to get done and developing products and supportive experiences required for those jobs. This will lead to customers instinctively seeking the same product every time the same job occurs in their lives. Additionally, entrepreneurs can apply management theories to their personal lives, treating them as a resource allocation problem. This involves balancing limited time, energy, wealth, and talent to grow several "businesses", such as work, relationships, etc.

Clayton Christenson's strategies emphasize the importance of understanding the 'jobs' that need to be done in both personal and professional life. He suggests that we should allocate our resources (time, energy, wealth, talent) effectively to achieve balance. In a professional context, this means understanding what our customers need and developing products that fulfill those needs. In a personal context, it means prioritizing our relationships and personal growth alongside our work. The key is to understand the 'jobs' that need to be done and allocate resources accordingly.

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There are enormous benefits when you take the time to understand what job you are hired to get done in your relationships. The job you think your partner expects you to do can be fundamentally different from what you think they expect you to do. It's easy to mean well and get it wrong. Couples who are loyal to each other have figured out the jobs their partner needs to get done and do it reliably well.

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Understanding your role in a relationship has numerous benefits. It helps in aligning expectations between you and your partner, reducing misunderstandings and conflicts. It allows you to fulfill your partner's needs effectively and reliably, thereby strengthening the bond and loyalty between you two. It also enables you to contribute positively to the relationship, enhancing its overall health and longevity.

Management theories can be applied to personal relationships by viewing them as a resource allocation problem. You have limited resources such as time, energy, wealth, and talent that you need to distribute among various aspects of your life, including your personal relationships. Understanding the needs and expectations of your partner, similar to understanding the needs and expectations of a business client or stakeholder, can help in managing the relationship effectively. Regular communication, setting clear expectations, and mutual understanding are some of the management principles that can be applied to personal relationships.

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Parenting

Never outsource core capabilities

There are three components to an organization's capabilities -resources, processes and priorities. Resources include people, cash, equipment, technology, brand and relationships with customers or suppliers. Processes are the ways in which employees work together, interact, communicate and make decisions. Finally, priorities define how a company makes decisions, what it will and will not do. Capabilities are dynamic and built over time.

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The key takeaways from "How Will You Measure Your Life" that entrepreneurs or managers can apply to their organizations are:

1. Understanding the three components of an organization's capabilities: resources, processes, and priorities. Resources include people, cash, equipment, technology, brand, and relationships with customers or suppliers. Processes are the ways in which employees work together, interact, communicate, and make decisions. Priorities define how a company makes decisions, what it will and will not do.

2. Recognizing that capabilities are dynamic and built over time. This means that organizations need to continually invest in and develop their resources, processes, and priorities to stay competitive and successful.

3. Applying management theories not only to careers but also to personal lives. This involves viewing personal life aspects as 'businesses' that require allocation of limited resources such as time, energy, wealth, and talent.

A company might face several challenges when trying to balance resources, processes, and priorities. These include difficulty in aligning these elements with the company's strategic goals, resistance to change from employees, lack of clear communication, and resource constraints. To overcome these challenges, the company can ensure clear communication of its strategic goals, provide training and support to employees to adapt to new processes, and prioritize tasks based on their alignment with the company's goals and available resources.

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Companies that end up outsourcing critical capabilities end up outsourcing their future. The American semiconductor industry is a classic example. What began as outsourcing components because they were cheaper to manufacture has ended in outsourcing out of necessity because American companies just don't have the manufacturing capabilities anymore. Critical processes must be kept in-house.

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Small businesses can implement several strategies to avoid the necessity of outsourcing their manufacturing capabilities. Firstly, they can invest in training and development of their employees to enhance their manufacturing skills. Secondly, they can leverage technology and automation to improve efficiency and reduce costs. Thirdly, they can focus on maintaining quality control and continuous improvement in their manufacturing processes. Lastly, they can build strategic partnerships with local suppliers to ensure a steady supply of raw materials.

A startup can ensure they maintain their critical processes in-house by identifying their core competencies and making sure they are not outsourced. This could involve investing in training and development to build these competencies internally. They should also establish clear policies about what processes are considered critical and ensure these are communicated across the organization. Regular reviews can help to ensure these processes remain in-house. It's also important to have a contingency plan in place in case a critical process is threatened.

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The Capabilities framework is an excellent way to identify what capacities your children need to succeed in the future and find ways to develop them. A child's resources include time, energy, what they know, relationships and talents. Processes are what a child does with the resources they have to accomplish new things. Processes include the way they think, how they question, problem-solving, collaborating with others etc. Finally, a child's priorities will determine how they make decisions in their life. Resources are what a child uses to do things, processes are how they do it, and priorities are why they do it.

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The Capabilities framework can be innovatively applied in developing a child's resources, processes, and priorities in several ways. Firstly, encourage children to explore their interests and talents, which can help identify and develop their resources. Secondly, foster a learning environment that promotes critical thinking, problem-solving, and collaboration, which can enhance their processes. Lastly, help children understand the importance of setting and prioritizing goals, which can shape their priorities. Remember, the key is to balance these elements and adapt to the child's individual needs.

The Capabilities framework can be used to identify and develop the capacities children need for future success by focusing on three key areas: resources, processes, and priorities. Resources include time, energy, knowledge, relationships, and talents. Processes are what a child does with these resources to accomplish new things, such as thinking, questioning, problem-solving, and collaborating with others. Priorities determine how they make decisions in their life. By understanding and developing these areas, we can help children build the capacities they need for future success.

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A child's self-esteem emerges not from abundant resources but from achieving something when it was difficult to accomplish. Classes provide children with resources like knowledge and skills. However, because they are highly structured, they often don't adequately challenge them to do hard things by themselves and get the opportunity to develop processes that they need to succeed in the future. Self-esteem does not come from abundant resources, it comes from achieving something important when it's hard to do. For the first time in modern economic history, unemployment among young males is higher than almost any other group in America and most developed countries. An entire generation has possibly reached adulthood without any of the critical processes that translate into employment.

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According to the book, a child's self-esteem is developed not from abundant resources but from achieving something when it was difficult to accomplish. The book suggests that structured classes often don't adequately challenge children to do hard things by themselves, thus missing the opportunity to develop processes they need to succeed in the future. Self-esteem, therefore, comes from achieving something important when it's hard to do.

The book suggests that balancing competing priorities in life for a more fulfilling and purpose-driven life can be viewed as a resource allocation problem. You have limited time, energy, wealth, and talent to grow several "businesses", like your work, relationships with your loved ones, and your personal growth. The key is to allocate these resources effectively and efficiently. It's important to set clear goals and priorities, and make sure your resource allocation aligns with them. Also, it's crucial to understand that achieving something important when it's hard to do can boost self-esteem, which can further drive you to succeed in various aspects of life.

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Further, when children spend most of their time in activities where their parents are not involved, they learn their values from other adults who are present. As parents outsource more and more of their roles, they lose precious opportunities to develop their child's values.

Plan courses in the school of experience

Recruiters search for candidates whose CVs show consistent success to identify the right fit for a position. However, Christensen's survey of over 1000 executives showed that 25% of hiring choices turned out to be mistakes. Professor Morgan McCall's School of Experience theory explains why. The candidates' skills do not come from stellar credentials but because they have undergone the necessary experiences to succeed in that role. Candidates succeeded when they had previous opportunities to develop the processes necessary for that role. McCall's work prioritizes a candidate's processes over their credentials.

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The findings from Christensen's survey can be used to improve hiring decisions by shifting the focus from candidates' credentials to their experiences. The survey showed that 25% of hiring choices turned out to be mistakes, suggesting that relying solely on credentials is not effective. Instead, hiring managers should consider candidates' experiences and the processes they have developed through these experiences. This approach aligns with Professor Morgan McCall's School of Experience theory, which prioritizes a candidate's processes over their credentials.

According to Professor Morgan McCall's School of Experience theory, the success of a candidate is significantly influenced by their processes. These processes are the experiences and opportunities a candidate has had to develop the necessary skills for a role. Rather than focusing on credentials or qualifications, McCall's theory emphasizes the importance of these experiences in determining a candidate's suitability and potential for success in a role.

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The same principles apply to raising children. We might be tempted to judge parenting success by a stellar resume of accomplishments, but what courses of experience children have gone through matters far more in the long run. Parents can consciously think of what experiences children must undergo to develop critical processes and engineer situations. Putting a child through challenging situations also means that they may fail occasionally. Parents must be comfortable with watching them fail and try again. If children don't get the opportunity to face complex challenges and sometimes fail along the way, they will not get the chance to develop the resilience and processes necessary to succeed in life.

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Not allowing children to face complex challenges and sometimes fail along the way can have significant implications. It can hinder their ability to develop resilience and critical problem-solving skills. These experiences are crucial for their growth and learning. By facing challenges, children learn to cope with failure and adversity, which is essential for their future success. They learn to be persistent, to try again, and to find alternative solutions. Without these experiences, they may struggle to handle difficulties later in life.

Management theories can be applied to parenting by viewing it as a resource allocation problem. Parents have limited time, energy, wealth, and talent to invest in their children's growth. The principles of management can guide parents in effectively allocating these resources. For instance, parents can engineer situations that allow their children to undergo necessary experiences for their development. This might involve putting them through challenging situations, even if it means they may fail occasionally. This approach helps children develop resilience and the necessary processes to succeed in life.

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Consciously design your family culture

Culture is the only way to ensure that employees in an organization make decisions consistent with organizational priorities without constant management oversight. Such culture is formed through repetition. Every Time employees solve a problem, they are also learning how that problem should be addressed and the key organizational priorities that make them decide a particular course of action. If a company doesn't explicitly articulate a culture, a culture will still evolve based on ad hoc priorities and decisions. Therefore many companies repeatedly articulate their organizational values and processes and consistently enforce them across all critical decisions.

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The theory of culture formation presented in the book challenges existing paradigms in organizational management by emphasizing the importance of culture in decision-making processes. Traditional management paradigms often focus on direct oversight and control, whereas this theory suggests that a well-established culture can guide employees' decisions in line with organizational priorities, even without constant management oversight. This approach challenges the notion that management must always be directly involved in every decision, and instead promotes the idea of empowering employees through a strong organizational culture.

The book 'How Will You Measure Your Life' has influenced corporate strategies in several ways. It emphasizes the importance of culture in decision-making processes. The book suggests that culture is the only way to ensure that employees make decisions consistent with organizational priorities without constant management oversight. This has led many companies to articulate their organizational values and processes explicitly and consistently enforce them across all critical decisions. The book also highlights the role of repetition in culture formation. Every time employees solve a problem, they are also learning how that problem should be addressed and the key organizational priorities that guide their decision-making. This has encouraged companies to focus on creating a culture of learning and continuous improvement.

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Every family must choose a set of priorities and values that are important to them and engineer a culture that reinforces those elements. Family culture is formed by doing things together, over and over again, which leads to an implicit understanding of what matters to the family and how they solve problems. Enforcement is a necessary part of the culture. While it might be tempting to let an omission, every excuse shows the child that this is how the world actually works. For every action a family member takes, imagine it will happen all the time and then act appropriately. Culture, after all, is formed by repeated actions, and every action communicates what is permitted and what is a value.

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Some strategies to enforce and maintain a strong family culture as suggested in the book 'How Will You Measure Your Life' include setting clear priorities and values that are important to the family and consistently reinforcing these elements. This can be achieved by doing things together repeatedly, which leads to an implicit understanding of what matters to the family and how they solve problems. Enforcement is a crucial part of the culture. It's important not to overlook any omissions as every excuse shows the child how the world works. For every action a family member takes, imagine it will happen all the time and then act appropriately. Culture is formed by repeated actions, and every action communicates what is permitted and what is valued.

The concept of family culture from "How Will You Measure Your Life" can be applied to a business environment in several ways. Just like in a family, a business must establish a set of priorities and values, and create a culture that reinforces these elements. This culture is formed by repeated actions, which leads to an implicit understanding of what matters to the business and how they solve problems. Enforcement is a necessary part of the culture. Every action taken communicates what is permitted and what is valued. By applying these principles, businesses can create a strong, cohesive culture that effectively addresses and solves problems.

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Personal priorities

100% of the time

When new entrants develop disruptive technology, the incumbent company thinks that the total upfront cost of matching the new technology is too high. It instead opts for the marginal cost of slightly improving its outdated technology to gain the same outputs. However, as companies continue with existing technology, they pay more than the total costs as they lose competitiveness and face disruption.

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The concept of disruptive technology can be applied to personal life management in the sense that we should always be open to new, innovative ways of doing things that could potentially improve our lives. Just like incumbent companies, we can become complacent and stick to our old ways, but this can lead to stagnation. Instead, we should embrace change and be willing to disrupt our own lives with new technologies or methods that could enhance our productivity, relationships, and overall well-being. This might involve an initial investment of time or effort, but the long-term benefits could be substantial, just like companies that successfully adapt to disruptive technologies.

Yes, there are several examples of incumbent companies that have successfully navigated the challenge of disruptive technology. One such example is IBM, which has successfully transitioned from a hardware company to a services company. Another example is Adobe, which transitioned from selling packaged software to providing cloud-based services. These companies were able to adapt to the disruptive technologies by recognizing the need for change, investing in new technologies, and shifting their business models accordingly.

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Similarly, the marginal cost of violating a principle just once is alluringly low. But multiple small decisions compound into much more significant consequences, eventually ending at a destination you never imagined for yourself. The lure of taking a performance-enhancing drug just this once or insider-trading just this once has led to the ruin of many careers. Nick Leeson, the 26-year-old banker who brought down the 233-year-old British bank Barrings in 1995, began with a small error which he hid in a relatively unscrutinized trading account. To make up for the losses, he made further risky bets which failed. The trap of marginal thinking about just this once exceptions ultimately led him to forge documents and make false statements. The story ended with $1.3 billion in trading losses and Leeson's arrest. Leeson did not imagine that his small initial mistake would lead him down a path that cost him his freedom, marriage and career at 26.

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Marginal thinking and making exceptions "just this once" can lead to significant negative consequences over time. While the immediate cost of violating a principle or rule may seem low, these small decisions can compound and lead to outcomes that were never intended. For instance, it may lead to unethical behaviors such as taking performance-enhancing drugs or insider trading, which can ruin careers. It can also lead to larger mistakes and losses, as in the case of Nick Leeson, who started with a small error and ended up causing $1.3 billion in trading losses and his own arrest. Therefore, it's crucial to avoid the trap of marginal thinking and making "just this once" exceptions.

The concept of marginal cost applies to decision making in personal and professional life in the sense that every decision we make has a cost associated with it, whether it's time, money, or resources. This cost can be small or large depending on the decision. In the context of personal life, choosing to spend an extra hour at work might have the marginal cost of missing out on quality time with family. In a professional setting, the decision to take on a new project might have the marginal cost of diverting resources away from existing projects. Understanding these costs can help us make better decisions that align with our long-term goals and values.

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Define and measure your life

The company's purpose, as determined by its priorities, shapes the rules by which executives make decisions in every situation. The company's purpose focuses the employee attention on what really matters. A company's purpose is a combination of likeness, commitment and metrics. Likeness is what the company aims to be at the end of the road. Executives must have a deep, almost fanatical commitment to the organization's likeness to make decisions consistent with it even under challenging circumstances. Finally, metrics aligned with the likeness enable managers to measure their progress consistent with organizational purpose.

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In "How Will You Measure Your Life", Clayton Christenson suggests several strategies for maintaining a balance between work, family, and community involvement. First, he emphasizes the importance of defining your purpose, which should guide your decisions in all areas of life. This purpose should be a combination of your aspirations (likeness), your commitment to these aspirations, and metrics to measure your progress. Second, he advises treating your personal life as a 'resource allocation problem'. You have limited time, energy, wealth, and talent, and you need to allocate these resources wisely to grow your 'businesses' - your work, relationships, and community involvement. Finally, he stresses the need for a deep, almost fanatical commitment to your purpose, which will help you make decisions consistent with it even under challenging circumstances.

The concept of a company's purpose can be applied to personal life management by setting clear priorities, having a deep commitment to these priorities, and measuring progress towards them. Just like a company, an individual should have a clear vision of what they want to achieve (likeness), be deeply committed to this vision, and have metrics to measure progress. This approach helps to focus attention on what really matters, enabling effective allocation of limited resources such as time, energy, and talent.

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The purpose of your life is too important to leave to chance. The likeness, commitment and metrics framework is a great tool to define your purpose. First, begin with the likeness and sketch out the kind of person you want to be. Second, you must devote your life to becoming that kind of person. This comes naturally if you intensely care about the likeness and have a deep desire to become that person. Finally, think about the metrics to measure your life.

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The theme of resource allocation in 'How Will You Measure Your Life' is highly relevant to contemporary debates on work-life balance. The book suggests that we should view our time, energy, wealth, and talent as limited resources that need to be allocated effectively across various aspects of our lives, including work and personal relationships. This perspective aligns with the current discourse on work-life balance, which emphasizes the need for individuals to manage their resources in a way that allows them to fulfill both their professional responsibilities and personal aspirations.

The 'likeness, commitment and metrics' framework challenges traditional approaches to personal development by shifting the focus from external achievements to internal growth. Traditional approaches often emphasize tangible outcomes like career advancement or wealth accumulation. However, this framework encourages individuals to first envision the kind of person they want to become (likeness), then commit to becoming that person, and finally, establish metrics to measure their progress. This approach emphasizes personal fulfillment and self-improvement, rather than external validation.

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The process of finding and articulating your purpose in life is not an easy one. It takes time, repeated iterations and sustained effort. But it is worth spending that time as your purpose is likely the single most valuable piece of knowledge in your life. In the long run, clarity about your purpose will trump any domain knowledge or skills, as it is likely to be applied multiple times every day for the rest of your life. The right time to begin is now.

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Having clarity about your life's purpose can significantly impact your daily life and long-term success. It provides a clear direction and focus, which can guide your daily decisions and actions. This clarity can lead to increased motivation, productivity, and satisfaction. In the long term, it can lead to a sense of fulfillment and achievement, as you are able to align your actions with your purpose. It can also help you navigate through challenges and setbacks, as you have a clear vision of what you want to achieve.

Clayton Christenson suggests that finding and articulating your life's purpose is a process that requires time, repeated iterations, and sustained effort. It's not an easy task, but it's worth the investment because your purpose is likely the single most valuable piece of knowledge in your life. In the long run, clarity about your purpose will trump any domain knowledge or skills, as it is likely to be applied multiple times every day for the rest of your life. The right time to begin is now.

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